Because running your business is busy work!
Geez, who has time to do all the marketing stuff as well?
Having a keen interest in the fitness industry,
I'd like to use an analogy...
It's hard work building muscle. Muscle growth requires time, patience, dedication, commitment and consistent training with a focus on each major muscle group, in addition to the right mix of food element consumption; protein, carbohydrates and good fats.
Each body type is different and therefore requires a different mix of the various attributes in order for growth to occur.
Are you still there? If you are, I'm so glad you hung in there... I guess you're wondering what all this building muscle stuff has to do with marketing my business?
Well... just like the human body, every business is unique and requires a different marketing mix, a focus that is unique to them and will help improve their brand presence in this huge world of ours.
Athletes hire coaches to guide them. Is it time your business has a marketing 'coach' of it's own?